
Empowering Leaders to Thrive with Confidence
Whether you're stepping into a new leadership role or guiding a team through change, I can help you lead with clear vision, authentic connection, and maximum impact.
I'm Laura Armour, founder of Armour Leadership Coaching. I help leaders navigate change with authenticity and confidence. Whether you're newly promoted or leading through transition, you're here for real growth and results. Most coaches push overpriced, one-size-fits-all programs that miss the mark. These generic programs rarely work. With 14 years of experience and a Master’s degree, I take a personalized approach grounded in neuroscience. Your goals and your team's needs come first. I’m not here to sell you a cookie-cutter solution. I’m here to create a coaching engagement tailored to you, with solutions that deliver results and help you grow authentically as a leader.
Services
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White Board Sessions
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One-on-One Coaching
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Team Workshops and Coaching
Testimonials
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Our company culture was dramatically impacted by Laura's coaching. Her ability to assess our current culture, make recommendations to us as senior leaders, and then lead our team through trainings to equip them helped us take our team through a leadership transition but also significantly improved our company culture.
Team Coaching Client
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My experience each time I receive coaching is eye-opening. Her insight is invaluable and comes through questions that help me reshape my perspective. I often find myself more clear-headed and resolved in the action I need to take.
One-on-one Coaching Client
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Our team training went well beyond expectations. Most impressive was the lasting change we experienced. Notoriously difficult meetings were no longer like that, because we understood each other’s personalities, more relaxed with each other and were more empowered to be ourselves on the team.
Team Coaching Client